Genevieve Bond is a high-end gift store in Chattanooga, Tennessee. Their website states: “Remember the days when gifts were hand selected and delicately arranged, wrapped with care and concern and in a way to express true thoughtfulness? Yeah, us too. And here at Genevieve Bond Gifts, the sentiment stands — we are founded on the value of true gift-giving.”
It was decided to create a logo that could work as an independent mark or also be constrained to mimic the look and feel of a traditional hanging shop sign. The logo could be used in any of its three forms depending on the need. It was also decided to create an elaborate colour system for the branding that would allow the use of distinct colours and sentiments to match seasons, holidays, or individual gifts being sold. An example of the complete branding is below on the presentation board.